This resorted in a disparate collection of sneakers, but with interesting stories to tell. To visually tie the collection together we took an all white version of each silhouette and created a story diorama around it, we then replaced this with the story inspired sneaker and painted the diorama white. Showing how each partner's life and interests had converged into the designs.
These transitioning images were seeded to bloggers and used to create 2 videos and a book telling the story of Consortium SS12.
"one of the most impressive layouts we’ve ever seen – period." Sneakernews.com
Role: Creative lead, Art director
Creative Review Photography Annual 2012 Official Selection
