Earned media and PR work for Domino’s pizza UK.

Two-years of mischief and headline grabbing ideas that contributed to the company winning The Marketing Society Awards 2025 ‘Brand of the Year’.

Winter-fashion that demonstrated Domino’s ‘Heat Bag’ technology which keeps your pizza piping hot from oven to delivery.

The Heatsuit was constructed from the same material as Domino’s delivery bags and followed AW24’s ridiculous over-sized fashion trends from Ballenciaga and MSCHF. 

An ‘oven-ready’ campaign prepared to drop as soon as the inevitable UK cold-snap happened. We didn’t have to wait long...

How do you deliver a Domino’s pizza over the infamous wall at the UK’s most heavily-guarded festival Glast*****y? 

Elton John was headlining, so Domino’s used a Rocket Man.

Teaming up with Gravity Industries and their Tony Stark-style jet suit, we flew a Pepperoni Passion pizza from the nearby Domino’s store right to punters in the campsite.

Pulling off a perfect landing with this story when the news were eager for Glastonbury news...

Every Easter social media is in a frenzy with influencers trying the latest Easter Eggs. Domino’s decided to join the chat...

A polarising Easter egg created specifially for their legions of Garlic & Herb Dip ride-or-dies.

A herb infused white chocolate egg, complete with a Garlic & Herb dip. Yes...chocolate and mayonaisse! 

This was an egg that EVERYONE wanted to try. And the reviews were mixed... But it was the reviews and noise we were after.

Some G&H fans loved it. Others were repulsed. But Domino’s won the Easter chat, and applications from the public to get their Easter paws on the free limited edition egg flew in.

If you’ve tried to enjoy food on a UK beach, you’ll know about the dreaded seagulls. They just won’t leave you (and your food) alone!

So Domino’s created Domi-Dog - an all-terrain delivery robot that will deliver your pizza and protect you from unwanted avian attention.

Jaws dropped and wings flapped as our Boston Dynamics robot delivery dog trotted through the streets of Eastbourne and along the pebble beach.

Thanks to eagle-eyed punters, Domi-Dog clips had gone viral organically on TikTok before we’d even wrapped the shoot.

Photography: Joe Pepler
Video: Ashley Moran & Daniel Harding

Who says there isn’t a place for Domino’s at the Christmas table?

We created a limited-edition product for the UK’s legions of Domino’s Garlic & Herb Dip fans... A stuffing with their favourite flavour.

Launched by the queen of Christmas Nigella Lawson Ella Vaday - reprising her Drag Race UK ‘Snatch Game’ winning impression of Nigella.

This limited-edition drop sold out quicker than you could blow on a hot stuffing ball to cool it down. 

Photography: Michael Leckie

A couple of campers at Loch Ness got a surprise monster delivery from a semi-submersible vehicle. 

A first-of-its-kind aquatic order - The Domino’s-branded ‘Sea Breacher’ dived and flipped across the famous Scottish waters, stunning onlooking Nessie Hunters, before disappearing back into the dark cold depths of the loch.  

Photography: Robert Perry
Video: Ashley Moran & Daniel Harding

A full-nelson of a launch event for Domino’s Ultimate Chicken Mexicana in collaboration with the UK’s high-flying Mexican Wrestlers ‘Lucha Britannia’.

Featuring a headline match between El Pollo Picante (the spicy chicken) and Diablo Dominato.

300 guests were treated to high energy lucha libre chaos and an exclusive taste of their new spicy pizza.

And a Domino’s delivery driver HAD to get involved as a distraction in a match... DING DING!

Headline headlocking hilarity.   

Photography: Al Veryard
Event production: Electric Sunshine

A 1985 inspired capsule collection of fashion and collectible to celebrate Domino’s 40 years in the UK.

Created in collaboration with the coolest retro-hunters Unified Goods, there were jackets, polos, tees, stickers and socks available to all hypebeasts and pizza-lovers. 

The ‘Hot Since ‘85’ collection launched with a 1980s inspired delivery video. Complete with Lotus Elise (with pop-up headlights), Rubik’s Cubes, 16-bit arcade games, lycra, dramatic smoke, Scalextric and a customer who was too hot for our delivery boy to handle - she takes the cool limited-edition shirt off his back! 

Photography: Michael Leckie
Film: Will Norman

Nothing says romance for pizza-lovers like the scent of pepperoni! 

This WTF fragrance meant that Domino’s mega-fans could smell like thier favourite pizza for Valentine’s Day. 

Eau De Passion launched with a poetically obtuse advert straight from the perfume playbook. Featuring Married At First Sight’s Luke De Bono, an ex-world champion body builder with a Michaelangelo-esque body.

OOH versions of the advert stopped traffic and turned heads in London’s West End.

Everyone wanted to smell the pepperoni perfume... even if they didn’t actually want to smell like pepperoni! 

Photography: Michael Leckie
Film: Chris Faith

One of the UK’s most stuffy horse racing events - Cheltenham Ladies Day - famous for it’s fashionable headwear and posh grub. Not a Domino’s pizza in sight. Until now...

One stylish punter turned up with a very lofi fascinator fashioned from a Domino’s box - which also contained a whole hot pizza. Security didn’t suspect a thing!

Viual silliness won the day. Slices were shared. And the crowd went wild.

Role: Creative Director
Agency: One Green Bean
Shout out to the small creative unit behind all this gold: Kat Thomas, Kirsty McKinlay, Toby Rutherford, Tom Pendleton, Muhammad Wasif, Toni Green

The Marketing Society Awards 2025 Brand of the Year - Domino’s
PR Week Awards 2025 Highly Commended - Best Use of Content - Domino's Eau de Passion
Creative Moment Awards 2025 Silver -
Creative Retail/Ecommerce Campaign of the Year - Domino's Eau de Passion
Creative Moment Awards 2025 Shortlist -
Creative Earned Media Campaign of the Year - Domino's Eau de Passion
Creative Moment Awards 2025 Shortlist -
Creative Earned Media Campaign of the Year - Domino's The Dippable Egg
Creative Moment Awards 2025 Shortlist -
Creative Stunt of the Year - Domino's Eau de Passion
Creative Moment Awards 2025 Shortlist -
Creative Influencer Partnership of the Year - Domino's Eau de Passion
PR Moment Awards 2025 Shortlist - Best Use of Creativity - Domino’s Heatsuit
PR Moment Awards 2025 Shortlist - Media Relations Campaign of the Year - Domino’s Heatsuit
Eurobest 2024 Silver PR: Breakthrough on a Budget - Domino’s Heatsuit
The Drum Awards 2024 Gold - PR Food & Beverage - Domino’s Heatsuit
Lovie Awards 2024 Silver - Best PR Campaign - Domino’s Heatsuit
Lovie Awards 2024 People’s Choice - Best PR Campaign - Domino’s Heatsuit
Campaign BIG 2024 Shortlist - Best Reactive Idea - Domino’s Heatsuit
Creative Moment Awards 2024 Shortlist - Creative Stunt of the Year - Domino’s Heatsuit

PR Week Awards UK 2024 Shortlist - Best Use of Creativity - Domino’s Heatsuit
UK Agency Awards 2024 Shortlist - Best PR Campaign - Domino’s Heatsuit
Creativepool Awards 2024 Shortlist - Best PR - Domino’s Heatsuit
Cannes Lions 2024 Bronze PR Lions - Breakthrough on a Budget - Domino’s Heatsuit
PR Moment Awards 2024 Shortlist - Event of the Year - Domino’s Wrestle Mexicana
Creative Moment Awards 2023 Shortlist - Disruptive Campaign - Domino’s Sneaky Slice
Creative Moment Awards 2023 Shortlist - Branded Content - Domino’s Rocket Man
Creative Moment Awards 2023 Shortlist - Experiential - Domino’s Wrestle Mexicana
Creative Moment Awards 2023 Shortlist - Campaign of the Year - Domino’s Rocket Man
Creative Moment Awards 2023 Shortlist - Retail Campaign - Domino’s Rocket Man
Creative Moment Awards 2023 Shortlist - Creative Stunt - Domino’s Sneaky Slice
Creative Moment Awards 2023 Shortlist - Creative Stunt - Domino’s Rocket Man