TUI
Earned media and PR work for TUI.
Two-years of playful headline grabbing ideas for the family travel brand.
Two-years of playful headline grabbing ideas for the family travel brand.
Half Punk
Modern families are increasingly chosing shared experiences on holiday -
Like raving!?
So we brought the world’s youngest DJ duo to Ibiza for a sold out all-ages family rave-up at TUI Holiday Village.
So we brought the world’s youngest DJ duo to Ibiza for a sold out all-ages family rave-up at TUI Holiday Village.
One of those projects that you see your client with a huge smile on their face and their hands in the air! *AIR HORN*
Wardrobe: Viva Halton
Photography: Joe Pepler
Video: Ashley Moran & Daniel Harding
Wardrobe: Viva Halton
Photography: Joe Pepler
Video: Ashley Moran & Daniel Harding
Santa’s Good List
One of the UK’s social media crown jewels is the Christmas video where cheeky young lad Jackson threatens to ‘punch Santa’s beard off’.
TUI arranged a PSA apology to Santa. Jackon became the Chief Good List Officer and encouraged families to apply to a competition to win Holidays to Lapland.
TUI arranged a PSA apology to Santa. Jackon became the Chief Good List Officer and encouraged families to apply to a competition to win Holidays to Lapland.
Highlighting TUI’s Winter family getaways. And resulting in a sell out year for Lapland trips. POW!
Photography: Joe Pepler
Video: Chris Faith & Faithful Hound
Photography: Joe Pepler
Video: Chris Faith & Faithful Hound
Sand Shaker
Sandy beaches are every kids dream, and every parent’s packing nightmare - Finding holiday sand in suitcases and clothes for months after a holiday.
TUI invented the ‘Sand Shaker’ a fun tremoring platform that shook loose sand off kids in seconds to keep the beach on the beach!
TUI invented the ‘Sand Shaker’ a fun tremoring platform that shook loose sand off kids in seconds to keep the beach on the beach!
Shake it off!
It really worked, and was absolutely hilarious to shoot.
Photography: Joe Pepler
Video: Justin Barnwell & Knack Studios
It really worked, and was absolutely hilarious to shoot.
Photography: Joe Pepler
Video: Justin Barnwell & Knack Studios
TUI Junior
Half of parents take their kids on the same holiday every year. How do you find holiday inspo and shake up your holiday plans?
Let the kids choose!
Let the kids choose!
TUI turned over two stores to become TUI Jr where the kids were in charge of creating and booking the family holidays, the results were hilarious and eye-opening.
TBH unlimited Fish Fingers in a plane with a mirror balland the loop-the-loop water slide sounds like MY dream holiday!
Video: Joe McGowan & Sunday Treat
TBH unlimited Fish Fingers in a plane with a mirror balland the loop-the-loop water slide sounds like MY dream holiday!
Video: Joe McGowan & Sunday Treat
Role: Creative Director
Agency: One Green Bean
Shout out to the small creative unit behind all this gold: Kat Thomas, Kirsty McKinlay, Muhammad Wasif, Toni Green
Creative Moment Awards 2024 Shortlist - Creative Travel Campaign of the Year - Tui Santa’s Good List
Travel Marketing Awards 2024 Shortlist - Best PR Stunt - Tui Santa’s Good List
Travel Marketing Awards 2024 Shortlist - Best Video - Tui Santa’s Good List
Travel Marketing Awards 2024 Shortlist - Best Content Marketing - Tui Santa’s Good List
Agency: One Green Bean
Shout out to the small creative unit behind all this gold: Kat Thomas, Kirsty McKinlay, Muhammad Wasif, Toni Green
Creative Moment Awards 2024 Shortlist - Creative Travel Campaign of the Year - Tui Santa’s Good List
Travel Marketing Awards 2024 Shortlist - Best PR Stunt - Tui Santa’s Good List
Travel Marketing Awards 2024 Shortlist - Best Video - Tui Santa’s Good List
Travel Marketing Awards 2024 Shortlist - Best Content Marketing - Tui Santa’s Good List