The Corner
Launch film for Jaguar F-TYPE SVR 2018.
The film dramatises a whole microcosm of driver enjoyment from just one corner.
The film dramatises a whole microcosm of driver enjoyment from just one corner.
The F-TYPE SVR is the ultimate brand expression of Jaguar. Every single moment driving is a treat for the senses to be savoured.
![](https://freight.cargo.site/t/original/i/09a9f3e5478fd81cd6b1908abf3a205208969315bed43c7c6025cbe1043c69b0/JaguarFTYPE_TheCorner1.gif)
![](https://freight.cargo.site/t/original/i/116334e899854e9463f26fe45c0e397b3f1133f27a00c8ed94e4e7f9c883b2ba/JaguarFTYPE_TheCorner3.gif)
![](https://freight.cargo.site/t/original/i/11962f967734105146e0c5ed89f24d6031a21295a3483e4e37e4133a9555a417/JaguarFTYPE_TheCorner2.gif)
![](https://freight.cargo.site/t/original/i/65083164dfe324faa79c9888568100a2f0c68eeed5b8f8d9dbe76f043e37a36a/JaguarFTYPE_TheCorner4.gif)
![](https://freight.cargo.site/t/original/i/558cfb96681cd69bcd41b4e41524030b736781a5eb0f4033000611b9c9e532e4/JaguarFTYPE_TheCorner5.gif)
Shot in glorious super-slow-mo, two seconds of driving around an alpine corner were stretched into a rich and emotional sixty seconds.
Jaguar’s first virtual reality film was a specially captured version of the film showing beauty of ‘the corner’ through rich stereoscopic visuals and binaural sound. VROOM!
![](https://freight.cargo.site/t/original/i/2c5d3e87157ce6afeb4808a97a1ee92f5b513e0c6e6f71135926e65d43036b83/TheCornerVR2.jpg)
![](https://freight.cargo.site/t/original/i/af625e410f66788145b9a619ad34941db5d6b0a174b26a78402ea4009e0cd1b5/TheCornerVR1.jpg)
![](https://freight.cargo.site/t/original/i/6407445f093f9a86f49db5006014b180c6fe2ed43b458c66792d24cd9940d843/TheCornerVR3.jpg)
Role: Creative Director
Agency: Spark44
David Reviews 2017 *****
Agency: Spark44
David Reviews 2017 *****
Director: Nigel Simpkiss
Producer: Phil Barnes
Executive Producer: Mark Murrell
Production company: 76
DOPs: Andy Boulter & Paul O'Callaghan
Creatives: Greg Phitidis & Mats Persson
Account managers: Briony Grant Peterkin & Daniel Ryan
Agency Producer: Angus Elliot
VR production: Rewind
Producer: Phil Barnes
Executive Producer: Mark Murrell
Production company: 76
DOPs: Andy Boulter & Paul O'Callaghan
Creatives: Greg Phitidis & Mats Persson
Account managers: Briony Grant Peterkin & Daniel Ryan
Agency Producer: Angus Elliot
VR production: Rewind