Launch film for Jaguar F-TYPE SVR 2018.

The film dramatises a whole microcosm of driver enjoyment from just one corner.

The F-TYPE SVR is the ultimate brand expression of Jaguar. Every single moment driving is a treat for the senses to be savoured.

Shot in glorious super-slow-mo, two seconds of driving around an alpine corner were stretched into a rich and emotional sixty seconds.

Jaguar’s first virtual reality film was a specially captured version of the film showing beauty of ‘the corner’ through rich stereoscopic visuals and binaural sound. VROOM! 

Role: Creative Director
Agency: Spark44

David Reviews 2017 *****

Director: Nigel Simpkiss
Producer: Phil Barnes
Executive Producer: Mark Murrell
Production company: 76
DOPs: Andy Boulter & Paul O'Callaghan
Creatives: Greg Phitidis & Mats Persson
Account managers: Briony Grant Peterkin & Daniel Ryan
Agency Producer: Angus Elliot
VR production: Rewind