January back to work week is a key sign-up time for health clubs. David Lloyd Clubs wanted to promote their working spaces for members. So you could combine wellness with work.

To demonstrate that you could literally zip from the swimming pool to your zoom call, we created a bespoke range of hydrophobic (that’s waterproof to you and me!) workwear. 

Designed as a range to represent different club users, there was a full suit, a business casual polo and trouser, and a stylish playsuit.

Launched on the first week of January, the Swim Suit Collection hit the headlines and drove consideration and new sign ups.

And did they work? Hell yeah, like water off Scrooge McDuck’s back!

I even made a starring role in a Zoom call on the laptop screen!

Agency: One Green Bean
Role: Creative Director

PR Week Awards 2025 Shortlist -
Marketing Communications: Leisure and Hospitality
Creative Moment Awards 2025 Shortlist -
Creative Stunt of the Year
Creative Moment Awards 2025 Shortlist -
Creative Beauty, Health & Wellness Campaign of the Year
PR Moment Awards 2025 Shortlist - Leisure Campaign of the Year

Team Swimsuit
Designer: Viva Halton
Creative: Kirsty McKinlay
Account Team: Julia Riddle, Georgina Bissett
Photography: Joe Pepler
Videography: Daniel Harding & Ashley Moran