Netflix wanted to increase brand love and strengthen the association between them and Breaking Bad.
We are no longer bound to TV schedules. Services like Netflix mean that people are watching content like Breaking Bad at different times. But this leads to the dreaded spoiler on social media!
Spoiler Foiler made Twitter safe for Breaking Bad fans, so they could choose when they wanted to watch the show without someone ruining the story for them.
This lead to masses of coverage in the entertainment press, the tech press, and mainstream press. Netflix Spoiler Foiler became a major news story around the Breaking Bad finale. The perfect solution for the time when 'Spoiler Fear' had reached unprecedented levels.
Role: Senior Creative
Cristal Awards 2014 Gold Interactive- Entertainment
Cristal Awards 2014 Silver Interactive - Innovative Use Of Social / Community
Cristal Awards 2014 Bronze PR - Best Use of Social Media
Cristal Awards 2014 Shortlist Interactive - Digital Application
Eurobest 2014 Bronze Interactive - Web Campaign - Publications & Media
Eurobest 2014 Shortlist Interactive - Social - Applications / Tools