How does it feel to drive a Jaguar XE or XF? This TVC got to the heart of the effect it has on a driver as it excites every sense.
Every minute piece of interior theatre and each moment of dynamic driving give you different emotional reactions throughout your journey. We got closer to these details and emotions than ever before with a fresh combination of model-builds, in camera effects, emotive sound design and editing.
This was shot as a modular film with two different models so that it could run for either the XE or the XF depending on market requirements.
Director: Jorn Threlfall
Production Company: Outsider
Creatives: Matt Anderson and Steve Nichols