Launch product film for the All-Electric Jaguar I-PACE Concept. Unveiled at LA Motorshow, the car represents Jaguar's vision of their electric future. The film dramatised how progress needs to be entirely forward looking, rather than dwelling on previous technology or past achievements.
Creativepool Awards 2017 Winner - Production
Muse Awards 2017 Platinum - Animation
Muse Awards 2017 Platinum - Automotive
Muse Awards 2017 Gold - Motion Graphics
Vega Awards 2016 Winner - Visual Effects/Motion Graphics
Director: Tom Crate (Frame)
Production Company: Dirty
Creatives: Greg Phitidis & Mats Persson
Agency Producer: Roz Prentice
Role: Creative Director
Behind the scenes shows how a static concept car was made to drive with some clever long exposure techniques.
