Thousands of drops of UV paint are released over the car. They impact and splash to reveal the dramatic roofline out of the darkness. Then the drops are blown to reveal the key design lines and finally reveal the F-PACE in a way we have never seen it before - design in a new light!
"We set out to break the mould with our first performance SUV and everyone at Jaguar is thrilled with how well the F-PACE design has been received around the world. After winning 70 awards we wanted to create a film that reflects both its critically acclaimed design and the engineering that underpins everything we do at Jaguar. The result is as dramatic as the vehicle itself."
Ian Callum, Jaguar Design Director
Stills from Jaguar F-PACE 'Blacklight'
Instagram story for Jaguar F-PACE 'Blacklight'
Instagram carousel for Jaguar F-PACE 'Blacklight'Director: Nigel Simpkiss
BTS Director: Jack Dixon
Production Company: 76Ltd
Agency Producer: Ollie Creamer, Angus Elliot
Photography: Nigel Harniman
Role: Creative Director, Art Director
Thanks to everyone involved with this project: Dominic Chambers, Andy Parker, Laura Hopes, Nick O'Donnell, Nick Dobson, Natalie Coomer, James Honnan-Mellett, Gabrielle Dimery, Matthew Rees, Oliver Creamer, Slavica Delevic, Angus Elliot, Roz Prentice, Chris Rhodes, Brian Fraser, Paul Mann and Machine Shop, Paven Patel, 76Ltd, Mark Murrell, Phil Barnes, Nigel Simpkiss, Paul O'Callaghan, Absolute, Belinda Grew, Ben Harrex, Final Cut Ltd, Frankie Elster, Gill Lucas, Nigel Harniman.