In the drab Winter months Bulmers wanted to encourage people to #LiveColourful, and draw attention to the orchards where their apples are grown.
So we gave the apple trees a fun splash of colour with some personalised 'tree cosies' created by 'yarn bomber' Deadly Knitshade.
Bulmers #LiveColourful Tree Cosies from nickhearne on Vimeo.
Bulmers fans told us their favourite variety colour from their cider range, with the hashtag #LiveColourful, and we created a tree cosy with their username.
There were 4,344 uses of the hashtag. Hashtag reach of 9.6m. And 12,000 views of the video. All without any paid promotion.