QR code stickers were hidden in bars and art spaces around Europe. This ambient placement enabled people to download and see an Augmented Reality 3D Ka on their mobile phone (an EU first). Not only did they discover Ford Ka close-up but the GoFindIt.net URL appears encouraging them to go find more online.
Role: Design lead
BIMA 2009 Best Use Of Mobile Winner - Ford Ka Go Find It Mobile 3D AR
WPPed Cream 2009 Direct Gold - Ford Ka Go Find It Campaign
Lester Wunderman Awards 2008 Online Excellence Gold - Ford Ka Go Find It Mobile 3D AR
